Ethical Purchasing Decisions - Ecksand Jewellery
In an age where information is widely accessible, consumers are demanding more and more from the brands they purchase. With the concern of climate change and the increased pressure for social responsibility, consumers now want to know where their products are coming from and how they are made. Consumers want to feel like they are making sound, ethical choices with their purchases and contributing to the greater good of society.
In January 2018, I organized a wedding editorial at The Great Hall, Toronto in which we portrayed a bride-to-be, moments away from walking down the aisle. This bride had to have a fabulous engagement ring, which set me on a hunt to find a jeweller to supply this piece of art. I searched for a jeweller with ethical practises and found Ecksand – a Canadian fine jeweller based out of Montreal, Canada. The beauty of theirs craftsmanship and commitment to reducing their environmental footprint inspired my research into where diamonds come from and how consumers can contribute to the reduction of conflict diamonds. ‘Conflict diamonds’ by definition are diamonds that are illegally traded to fund conflict in war-torn areas (World Diamond Council).
Founded in 2010, Ecksand was immediately committed to transparency with clients and ethically sourcing their diamonds. Ecksand’s diamonds come from conflict-free mines in Canada, Australia and Botswana (where Meghan Markle’s diamond is from). Ecksand provides 100% Canadian, in-house artisanal craftsmanship, eliminating the high-cost of outsourcing the labour associated with turning a diamond into a wearable piece of art.
Ecksand prides itself on crafting high-value pieces using untreated diamonds and gems. They believe that each jewel should impact your life, not the environment. As a consumer myself, information like this is crucial in my buying decisions and makes me more likely to recommend a product or service to my network. Often jewels are handed down generations - all the more reason to lead by example and do your part in contributing to that greater good. The moral, demand more from the brands you purchase from, pursue sustainability and hey, if you’re thinking of asking that special someone to spend the rest of their life with you, give Ecksand a call. Their collection will astound you!
Rikki Marcone Events is a floral design studio specializing in weddings and events. With emphasis on locally grown flowers and greenery, Rikki Marcone’s designs reflect flora its natural, wild setting.